Client: Filmora Wondershare
Categories: Motion Design, Art Direction & Animation
Techniques: 2D & 3D animation, Pixel Sorting & Glitch
Role: Creative & Art Director, Animator, Motion Designer
Date: October 2017
A mix of 2D & 3D art direction, design & animation to create a bumper for Filmora Wondershare. I was given full creative rein with a few video references to provide inspiration to mix the styles:
3D - ESPN Eurocup 2016
Thank you to Saida Saetgareeva for her ruthless critique :)
As I was given 3 references to pull inspiration from I still felt it important to draw up a few moodboards to really focus where this piece was going. I also found some images that were glitched in more of a swirl comp kind of way, which provided the inspiration for the swirl background.
The ABC Spark ident provided inspiration for a bright colour palette, varying mixed graphic elements/textures and a rough choppy animation style with glitch to round it out.
From Gik_ I pulled the pixel sorting and glitch
And from the 2016 ESPN Eurocup I pulled the 3D rotating 6 sided mechanical pyramid into the piece.
I also stuck with simple geometric shapes of squares, circles and diamonds as the graphic elements to unify the art direction. 3D textures were used in only a colour channel to match the 2D style as I didn't want to go fully sketch & toon knowing it wouldn't match the overall art direction.