2017 World Ski & Snowboard festival promo
"Party in April...Sleep in May"
Client: Watermark Inc., Whistler BC
Categories: Motion Design
Techniques: Cel Animation, Rotoscoping
Role: Creative & Art Director, Illustrator, Animator, Motion Designer
Date: July 2016
The World Ski & Snowboard Festival is hosted by Whistler Blackcomb in beautiful British Columbia. It is a ten day event that celebrates Ski & Snowboard Mountain Culture through snow sports, film & photography, apres ski & nightlife, and the largest free outdoor concert series in North America. This was my graduate project for Vancouver Film School’s Digital Design Program specializing in Motion Design.
I wanted the viewer to feel inspired, energized & motivating for them to want to take part in the festival. The fluorescent colour palette has a glow in the dark party feel and appeals to the snow culture within Watermark’s target audience. The organic animated illustrative style of line quality represents the grass roots mountain culture & arts scene that the festival celebrates. Cel animation and rotoscoping was used to create dynamic high energy 3D rotating ski & snowboard tricks.
Sound Design: Ray Zhao
Final Design Frames
Concept & Ideation
My previsualization process involves draw thumbs, cutting them up and move them around to see if the story makes sense, and to find out where the story can be strengthened. For that reason you will notice the cut up thumbnails in many of my displayed work :)