Zest Gin Infusions

"Fresh, Clever, and Island Time"

 

Client: Zest, a fictitious west coast distillery

Categories: Brand Identity, Packaging

Role: Communications Designer, Motion Designer

Date: May 2016

 

Zest is a west coast Distillery just outside of Sechelt, BC, on the Sunshine Coast. Their building is an old B & B high up on a craggy hillside that was converted into a distillery. The distillery boasts a charming south facing sunroom overlooking the ocean and the vast spans of cedar and arbutus trees as their tasting room to entertain and educate their customers. They wanted something fresh, clever and laid back to reflect the west coast lifestyle their distillery values and is situated in.

The packaging features a clean minimalistic design with a refreshing summer colour palette suggesting a delicious relaxing experience to the audience. The frosted bottle creates the sense of mystery and reinforces something fresh. The name Zest comes from one of the main ingredients in Gin, lemon zest, combined with their brand values that gives them their Zest for life.

 

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Concept & Ideation